Business Boot Camp - Not All Video is Created Equal

Description

NOT ALL VIDEO IS CREATED EQUAL – Breaking Through the Clutter
 
Consumers are spending 5.57 hours on average per day viewing video content and that number continues to grow. Both long form and short form video across multiple devices make it confusing for marketers to navigate through this space.    
 
Not all video is created equal workshop will give you actionable insights on how you can use the power of video to elevate your brand and connect with your best potential customer. This will be a hands on, interactive session that will give you immediate tools to help you connect with customers. We will discuss how to use Google analytics and how you can use this free tool to learn about how consumers are interacting with your brand. What are the best metrics? What do they mean? Are they really important?  We will walk you through an exercise that will uncover your high potential targets (it’s not everyone) to maximize efficiencies. Finally, we will share creative messaging and show you the do’s and don’ts of message development that will enhance your brand and break through the clutter. This workshop promises to be fun and entertaining while learning how the power of video can grow your business. There will also be some cool prizes given away!


Mike Kartson has 12+ years of digital marketing experience, currently serving as the Sr. Manager of Advanced Advertising for Spectrum Reach. Prior to joining Spectrum he spent a decade working at Fathom, a digital marketing agency in Valley View Ohio. While there he focused on account management and solutions consulting across verticals like education, healthcare, and financial services. His early career was focused in Financial Services, working at KeyBank and JP Morgan Chase. He is a John Carroll graduate and currently resides in suburban Cleveland.  When he isn't working he enjoys Cleveland sports, trying new restaurants, and streaming TV.


With over 25 years in the advertising industry, Christine Smith has extensive experience in this evolving landscape. A native from Long Island NY, Christine began her career at Blair NY and then moved to Katz Marketing & Media where she worked on strategic campaigns for Dress Barn, NBO, and P&G to name a few. She spent 14 years at the Akron Beacon Journal where she launched various products to respond to changing consumer behaviors, including the 1st virtual auto show on Ohio.com. A chameleon by nature, she is currently a Local Sales Manager at Spectrum Reach where she leads a team of executives who help grow businesses with custom affordable advertising.