Back to Business School - Digital Marketing Trends

Description

Marketing is constantly evolving, but the fundamentals of connecting with customers haven't changed. Whether you're attracting new business, improving your website, creating content, strengthening your on-site messaging, or building trust online, the most effective marketing starts with understanding what your audience truly needs.
In this session, DRM Productions will share practical strategies that help businesses create a better customer experience at every touchpoint. Through real-world examples and proven marketing principles, you'll learn how small changes can make a big impact on attracting customers, building credibility, and turning interest into action.
Whether you're managing your own marketing or working with a team, you'll leave with actionable ideas you can start implementing right away.
What You'll Walk Away With

• A better understanding of what today's customers expect before they choose to do business with you.
• Practical ways to improve your website, messaging, and overall customer experience.
• Ideas for creating content that builds trust and keeps your business top of mind.
• Simple strategies to make your marketing work together across multiple channels.
• Actionable takeaways you can apply immediately, regardless of your budget or business size.

Meet our presenters:

Jon Pierce, President, DRM


Jay Miller, CEO, DRM


Christina Beauford, Content Specialist, DRM